The first image on your kiosk determines what your customer orders. Here's how top venues increase their revenue per visit, without discounts or promotions.
In short:
The first image on your kiosk determines what your customer buys, not the price and not the popularity of a product.
Top venues place at the top what generates the highest margin, not what sells most frequently.
A video attracts attention far more than a photo, and fifteen seconds are more than enough.
Customers who browse a kiosk at their own pace order on average 20% more than at the counter.
This can be set up in three steps, without rearranging your entire menu.
Your customer walks up to your kiosk, glances at the screen for one second, and already half-consciously decides which direction they're heading. That moment is not a coincidence. It's a moment you have complete control over, if you use it intentionally.
In a supermarket, the highest-margin products are placed at eye level, not by accident, but because it demonstrably works. On a self-ordering kiosk, the same principle applies. Whatever you place at the top, your customer sees first. What they see first, they buy faster.
The question is therefore not which product sells the most. The question is which product you want to sell the most. What generates the highest margin? What goes fast and without preparation errors? What do you want to promote this week? That's your first position.
Many owners place their most popular product in the top position. That's a missed opportunity. Your most popular product already sells itself. Use that first position for what you really want to push.
Placement is half the work. The other half is capturing attention.
If you look at a screen with twenty photos and one video playing automatically, your gaze goes straight to the movement. That's not preference, it's biology: our brain registers movement faster, remembers it longer, and responds to it more quickly.
A good photo of your product already works. A video works noticeably better. But the video doesn't need to be long or professionally produced. Ten to fifteen seconds are enough: your product being prepared, served, or enjoyed. A simple loop that repeats automatically.
Your first image on the kiosk, combined with a video, is your strongest selling moment of the day.
A kiosk without deliberate adjustment shows products randomly or alphabetically. The customer sees whatever they happen to encounter first, not what you most want to sell.
A kiosk with smart placement and a video shows at the top what generates the highest margin, with a moving image that automatically draws attention. Customers who browse a kiosk at their own pace order on average 20% more than customers ordering at the counter. Add a video in the first position, and that effect grows further.
The time to adjust that first position is less than thirty minutes. The effect on your daily revenue is measurable within a week.
You don't need a week to plan this. Three targeted choices make the difference.
Not what's most popular, but what's most strategic to promote. What generates high margins? What moves quickly and without preparation errors? What do you want to sell extra this week? That's your first position.
A photo is a good starting point. A video works better. Fifteen seconds are enough, and it plays automatically as soon as your customer sees the screen. A short clip with your smartphone of your product being prepared or served is more than sufficient.
Is the revenue from that category rising? Then it's working. Something doesn't seem right? Adjust your visual or product and test again. Your Unipage cash register shows you this directly, without any extra tools or reports.
How to set this up technically on your Unipage kiosk, read in this guide.
Venues that earn more from their kiosk have discovered this, sometimes by accident, sometimes deliberately. They notice that certain categories perform better as soon as they're in the first position. They see that customers order faster when the first image is truly attractive.
This is not a marketing trick. It's how people look and choose. We buy what we notice, and we notice what moves first.
Absolutely. A good photo of your first product already has a clear effect on what customers order. Placement is the most important factor: venues that place their smartest category at the top see a noticeable increase, even without video. Unipage installation data shows that customers order on average 20% more via a kiosk than at the counter. A video amplifies that effect further.
Keep it short: five to fifteen seconds is ideal. Long enough for your customer to understand what they're seeing, short enough not to slow down the ordering process. A simple loop of your product being prepared or served works perfectly. Behavioural analysis shows that moving images attract the attention of passersby three to five times faster than static photos on digital screens.
No. Just start at the top. Place your smartest category in the first position and add a good visual. The rest of your menu can stay the same for now. That single adjustment at the top already produces a measurable difference: venues that only adjust their first category and visual typically report a revenue increase for that category within the first week.
Yes. Whether you run a chip shop, snack bar, pizzeria, sandwich shop, or bakery: what customers see first on your kiosk determines what they order. Customers who browse a kiosk at their own pace order on average 20% more than customers ordering at the counter, according to Unipage installation data. The principle works the same in every hospitality environment.
No. This is called merchandising, and it's the standard in every retail environment. In a supermarket, favourite products are placed at eye level and promotions are displayed prominently. Nobody feels deceived by that. On a self-ordering kiosk, it works exactly the same way: you choose what you display prominently, the customer freely chooses what they order.
Look at your revenue per product or category via your Unipage cash register. Set your smartest product to the first position, add a video, and compare the revenue from that category with the previous week. Venues that track this comparison typically see the effect within seven to fourteen days, depending on the number of visitors per day.
Wij contacteren u binnen de 24u voor een demo