How Frituur De Ketel in Lochristi achieves 85% online orders with Unipage

Veerle has been running Frituur De Ketel in Lochristi for eight years. A small business with an extensive menu and a busy school rush every afternoon, she was mainly looking for structure and peace of mind. She found it with Unipage, the all-in-one system for chip shops and fast service catering.

From daily problems with her old webshop to peace of mind with Unipage

Before the switch, Veerle worked with another snack bar webshop supplier.
That caused stress.
Almost every day, she had to call the helpdesk to sort something out.

“With Unipage, I might have a problem once a year. Before, it was every day.”

Today, she works with Unipage webshop, kiosk and cash register system.
Everything is connected.
Everything runs smoothly together.

This provides what Veerle considers most important: peace of mind.

'Josephine' as a digital assistant during the busiest times

Afternoons are the busiest time at Frituur De Ketel. Schoolchildren, little time and difficult to find staff.

That is why Veerle opted for a digital ordering kiosk. She even gave it a name: Josephine.

“The kiosk is always there and never takes sick leave.”

Thanks to the kiosk, Veerle can often handle busy afternoons on her own. Customers place their orders themselves via the screen. Behind the counter, the focus remains on speed and quality.

On Friday, the busiest day of the week, everything is already prepared. With a good team, orders are prepared before the rush. No chaos. No panic.

Smart time settings ensure efficient working

Via Unipage, Veerle decides for herself:

  • how many orders are received per time slot

  • and what type of order is permitted

At peak times, for example, she only accepts smaller orders. This keeps the workflow manageable and ensures that quality remains high.

“There is no time wasted. 0.0 minutes lost.”

Veerle is not the only one who has noticed this. Students and flexi-jobbers are also working more calmly. The atmosphere in the chip shop is more pleasant.

85% of orders are placed online

Today, 85% of sales are made through online orders.
That is a conscious choice.

Customers know exactly when their chips will be ready.
They don't have to wait.
They come in, pick up their order and leave straight away.

For many customers, that means saving time. After work. After sports. Enjoying a stress-free meal with the family.

“They know it's ready. That we really work on time.”

Order digitally, but still enjoy personal contact

Ordering online is often seen as impersonal.
At Frituur De Ketel, it's different.

Through Unipage's automatic review system, every customer receives a message after placing an order. Veerle reads these reviews every day and responds personally.

“Online is often impersonal, but with Unipage reviews, you can make it very personal.”

She also makes clever use of that feedback. Testing new sauces? Customers taste them and give their opinion via the review. Lots of positive responses? Then it goes on the digital price list.

Remaining strong alongside large chains

A Burger King opened a short distance from Frituur De Ketel. So there is certainly competition.

Nevertheless, Veerle continues to run her business successfully. Not by expanding, but by working more efficiently.

Featuring:

  • a streamlined workflow

  • punctual collection times

  • and personal contact

Unipage helps her to work efficiently in a small chip shop. And to offer customers something that large chains lack: commitment.

“I wouldn't want to be without Unipage anymore.”

For Veerle, Unipage is not an additional tool. It is an integral part of her business.

“I wouldn't want to be without it. Really, I wouldn't.”

More peace of mind. More clarity. And more time for her clients and her team.

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