Frituur Frittie in Nijlen, Belgium, proves that going digital and being inclusive are not opposites. Together with Unipage, owners Steven and Nathalie added a queue-number button to their self-order kiosk: customers who want to skip the ordering flow tap the button once and get a number instantly. No scrolling, no menus. Gazet van Antwerpen covered the story on 17 July 2026.
More and more food businesses are adopting self-order kiosks. The benefits are clear: shorter wait times, fewer errors and a higher average spend. But there is a risk operators tend to overlook: the customers who give up at the screen.
Steven and Nathalie from Frituur Frittie in Nijlen experienced this firsthand. Around twenty percent of their customers are not comfortable with touchscreens and digital menus. Those are potential guests lost at every ordering round.
"People often say older customers just need to adapt to new systems," Steven explains. "But we wanted to take a different approach."
After nearly a year of collaboration with Unipage, the solution is straightforward to use. On the home screen of the Unipage self-order kiosk, a clear button appears next to the regular order option. Customers who tap it skip the full ordering flow and receive a queue number immediately.
They know how many customers are ahead of them and place their order at the counter at their own pace. Customers who prefer to order fully digitally continue through the screen as usual. Both options exist side by side on the same home screen.
Steven's father is 75 years old. "If you put him in front of a digital screen where he has to make all kinds of choices, he's gone. With this button he only has to tap once. That's it. It seems like a simple button, but with that button you make sure you don't exclude an entire generation, regardless of age or knowledge of digital technology."
Frituur Frittie claims to be the only chip shop in Belgium operating with this system. Unipage developed the configuration specifically for this business, but makes it available to other customers with a self-order kiosk.
A button on the kiosk home screen that gives a customer an instant queue number without going through the full ordering flow. The customer then places their order at the counter while keeping track of their position in the queue on screen or via a printed ticket. "It seems like a simple button, but with that button you make sure you don't exclude an entire generation, regardless of age or knowledge of digital technology," says Steven, owner of Frituur Frittie in Nijlen.
Yes. The queue-number button exists alongside the regular ordering flow and does not replace it. According to Steven, around 20% of their customers are not comfortable with digital menus and touchscreens. For that group, the button offers an alternative without changing the ordering experience for other customers. Both options are visible on the same home screen.
Any business with a mixed customer base: chip shops, cafeterias, snack bars and fast-food restaurants. Frituur Frittie in Nijlen claims to be the only chip shop in Belgium operating with this system, after nearly a year of development with Unipage. "My dad is 75 years old. If you put him in front of a digital screen where he has to make all kinds of choices, he's gone. With this button he only has to tap once. That's it," says Steven. The feature is relevant in any setting where a portion of customers struggles with touchscreens or multi-step digital ordering flows.
The configuration is available for hospitality businesses running a Unipage self-order kiosk. Frituur Frittie was the first business to go live with this system, after a development process of nearly a year. Contact us via the form on this page to discuss the options for your business.
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