How to create a conversion-driven homepage for your catering business webshop?

What is a conversion?

A conversion occurs when a visitor takes a "desired" action. In a webshop, this is often purchasing a product or service, but it can also include signing up for a newsletter, filling out a contact form, or placing an order over the phone. You define what a conversion means for your webshop.

The process of improving your webshop by removing obstacles for users is called conversion optimization. The goal? Getting more visitors to convert.

Why a high conversion rate is essential for your catering business

A high conversion rate—the percentage of visitors who take action—is crucial. It leads to more orders, increased revenue, and ultimately, higher profits.

The homepage of a webshop often presents significant opportunities for improvement. Since it’s usually the first thing visitors see, it should not only have a clean and professional look but also encourage action!

Our tips for a conversion-driven webshop homepage

How do you achieve this? Always keep this in mind: make it as easy as possible for the visitor. Would you spend minutes of your valuable time searching for the right information on a website?

Remove as many obstacles as possible. A conversion-focused design, a well-structured layout, clear call-to-action buttons, and pop-ups can help you achieve this.

Here are some of our top tips to turn your webshop into a conversion powerhouse:

Optimize Your Webshop for Mobile Use

Before diving into specific tips, it's crucial to start with the basics: the mobile version of your webshop. In 2024, most people order food via their phones.

Your mobile webshop should be simple, well-organized, easy to navigate, and fast-loading. Otherwise, you risk losing customers before they even see your offerings.

Meet Your Visitor’s Expectations

When we look at the design of your webshop, there are a number of ‘best practices’ that have become so ingrained that you can no longer do without them to meet your visitor’s expectations.

Think of the logo in the top left corner, which also leads back to the homepage, a clear filtering system in the webshop, simple navigation, the use of ‘breadcrumbs,’ a well-organized footer with clear navigation…

A unique design may look nice, but keep these basic rules in mind. This way, you prevent visitors from dropping off due to a poor user experience.

Present the Most Important Information on Your Webshop First

Research shows that 57% of the time spent on a website is on the top part of the page—the section visible without scrolling. Therefore, place the most important information at the very top. Think of possible promotions, special offers, or buttons and pop-ups with new promotions.

Encourage Visitors to Take Action

A button can be optimized in different ways, such as its color and/or text. Here are some tips:

• You want users to click the button, so it must stand out. Choose a color that contrasts with the rest of your webshop.
• Use a short, clear text. "Order now" is a good example: it’s short, powerful, and clear. The user immediately knows what happens when they click the button.
• "Click here" is too vague. What happens when you click? Uncertainty leads to fewer conversions. Remember: make it as easy as possible for your visitors.

Unipage's Webshop Solutions

With Unipage, you can set up a professional webshop in just minutes. Our webshops are optimized for Google and other search engines, making it easier for customers to find you.

We offer a conversion-focused design with useful features and plenty of customization options. Think of a mobile-friendly design and a smooth user experience. In short, a tailor-made solution for your hospitality business and industry.

Don't miss out on customers - request your free demo below!