Upsells and bestsellers work best when you display them in the places where customers actually make their choices. Think of your online shop, kiosk and in-store digital screens. With Unipage, you can bring these channels together into a single, coherent system, ensuring your product range is clearly and consistently visible everywhere.
Do you want to get more out of your hospitality offering? Then it’s a good idea to highlight your bestsellers and upsells in the places where customers actually make their decisions: on your online shop, at your kiosk and on your digital screens. This helps customers choose more quickly and increases the chance that they’ll add something extra to their order.
Customers want to see what’s popular at a glance. When you clearly highlight bestsellers, you reduce choice overload and make ordering easier. This works online, at the checkout kiosk and in the shop itself. A bestseller provides reassurance: “others often choose this, so it must be a good choice.”
An upsell works particularly well when it feels logical. Think of a sauce with chips, a dessert or an extra topping with a bowl. By displaying these suggestions during the ordering process, you naturally increase the average order value.
Many hospitality businesses present their offerings differently across each channel. This means you’re missing out on opportunities. When your bestsellers and upsells appear consistently across all you channels, it creates greater recognition. Customers can see more quickly what’s important.
Unipage brings together POS, kiosks, online ordering and digital menu screens in a single system. This allows your offerings to be seamlessly integrated across multiple locations. This integration ensures a smoother ordering process, shorter queues and greater clarity in your business. Digital price lists and screens can also synchronise automatically with your POS system, kiosk or online shop, ensuring that products and prices remain up to date.
For a chip shop, you can display the most popular snacks on the kiosk first, followed by suggestions for an extra sauce or drink.
For a sandwich shop, you can feature the best-selling lunch sets at the top of the online shop.
For a coffee bar, digital screens can highlight seasonal drinks and popular add-ons.
For a pizzeria, you can cleverly highlight extra toppings, garlic bread or dessert during the ordering process.
Keep it simple. Don’t show too much at once. Highlight your top-selling products first. Ensure that upsells logically complement what a customer has already chosen. And make sure the same commercial logic is applied across your online shop, kiosk and screens. This creates clarity and boosts your commercial impact.
Anyone in the hospitality industry looking to get more out of online ordering, self-ordering and digital menus would do well to smartly highlight bestsellers and upsells. With Unipage, you can build that flow across all your sales channels, within a single integrated system for your business.
A bestseller is a product that many customers choose spontaneously. An upsell is a suggestion made during the ordering process to encourage the customer to add something extra, such as a sauce, a dessert or a larger size. Both techniques increase the average order value, but they are applied in different ways.
With Unipage, you can display upsells and bestsellers on your online shop for remote orders, on your self-ordering kiosk in the venue, and on your digital menu screens. Since all channels are connected to the same system, your products and prices stay up to date automatically everywhere.
Yes, as long as you do it smartly. Upsells work best when they feel like a logical addition to what the customer is already ordering and appear at the right moment. Think of an extra topping on a pizza or a drink with a lunch deal. Hospitality businesses that use upsells in a targeted way typically see an increase of 10 to 20% in their average order value.
You do this from within the Unipage platform. You can mark products as bestsellers or set a specific order so that your top sellers appear first. This setting then applies automatically to all connected channels: online shop, kiosk and digital screens. No need to configure anything twice.
Unipage is designed for hospitality businesses of all sizes. Whether you run a single chip shop or multiple locations, the system scales with you. Smaller businesses benefit from the simple setup and centralised management, while larger operators can make use of multi-location features and advanced reporting.
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