Successful marketing tips for the holidays: how to get the most out of the December rush?

Create the Magic of Holiday Discounts

 One of the most tried-and-true marketing strategies during the holidays is offering special discounts. Consider a holiday discount, such as 20% off the menu or a free dessert. Make sure these offers are highly visible on your webshop or ordering kiosk. These types of promotions not only attract new customers but also encourage existing ones to order again.

Leverage Flash Sales

 Flash sales are a powerful way to create urgency. These discounts are only valid for a few hours or days, prompting customers to take immediate action. For example: "Only today, 30% off your Christmas snack!" By promoting these offers through your POS system or online platform, you can quickly activate customers.

Attract with Gift Cards

 Gift cards are always popular during the holidays and provide a perfect opportunity to reach new customers. Consider offering a discount when purchasing gift cards, for example: "Buy a €50 gift card and get an extra €10." This not only makes gift cards an ideal gift but also a smart investment for your hospitality business.

Creative Discounts for a Festive Atmosphere

 Go a step further and introduce creative discounts to enhance the holiday spirit. For instance, offer discounts to customers who arrive wearing Christmas outfits. A promotion like "Wear a Christmas sweater and get a free drink" not only adds fun but also gives your business a festive vibe. These types of original promotions stand out and make your business distinctive.

Implement a Referral Program

 Word-of-mouth remains one of the most effective marketing tools, and a referral program can amplify this process. With a referral program, your business rewards customers who bring in new guests. Consider a promotion like: "Invite a friend and both receive 10% off your next order." Customers can easily share a unique link via their account on your ordering website or app, which not only brings in new customers but also makes existing ones more loyal.

Want more information on expanding your reach? Read our blog post here.

Make Use of Social Media

 Social media is essential during the holidays. Post appealing photos of your festive decorations, dishes, and events. You could also consider hosting a contest, such as: "Post a photo of your holiday experience at our venue and win a free dinner for two." This encourages interaction and increases your reach.

Discover more tips on social media marketing here.

Introduce an Exclusive Holiday Menu

 Create a special holiday menu that’s only available during the festive season. Offer unique dishes that capture the holiday spirit, such as a luxurious Christmas brunch or a New Year’s Eve buffet. This type of exclusivity makes the menu more attractive to customers.

The holiday season offers a unique opportunity to generate extra revenue and attract new customers. By implementing smart marketing strategies such as holiday discounts, flash sales, referral programs, gift cards, creative promotions, themed nights, social media, and exclusive holiday menus, you can position your hospitality business optimally. With Unipage’s solutions, you can easily execute these campaigns and provide your customers with a fantastic experience. Make the holiday season a great success and strengthen your bond with your customers.

Want more information or a free quote? Feel free to contact one of our experts or request a demo below.