Your own online ordering website for your restaurant: how to get started and what are the best options in Belgium?

Your own online ordering website lets customers order directly from your business, without paying commission to Takeaway or Deliveroo. Unipage offers a commission-free online ordering website for Belgian hospitality businesses that connects directly to your POS system, so online orders reach your kitchen automatically.

Your own online ordering website lets customers order directly from your business, without paying commission to Takeaway or Deliveroo. Unipage offers a commission-free online ordering website for Belgian hospitality businesses that connects directly to your POS system, so online orders reach your kitchen automatically.

Restaurants and chip shops that switch from Takeaway to their own ordering website save on average €500 to €750 per month in commission costs. The saving is immediate: every online order placed through your own website generates more revenue than the same order through a platform.

What is your own online ordering website?

Your own online ordering website is a web page where customers can order directly from your business for collection or delivery. Unlike platforms such as Takeaway.com or Deliveroo:

- You pay no commission per order (typically 15 to 30% via platforms) - You keep the customer data yourself - You set your own opening hours, minimum order amounts and delivery zones - You use your own branding, not the logo of a platform

Your own ordering website replaces the platform as the ordering channel, but you remain responsible for communication with your customers. The technical threshold is low when you use an integrated system like Unipage.

How do you create your own online ordering website for your hospitality business?

The fastest way is via an integrated hospitality platform that connects the online ordering website, the POS system and the kitchen printer. With Unipage, the process works as follows:

1. Your menu is centralised in the Unipage back-office: prices, photos, allergens and categories 2. The ordering website is automatically generated based on that menu, with your own logo and colours 3. Customers order via the link or QR code you share on social media, Google or your own website 4. Orders arrive directly on your kitchen display or kitchen printer, without any staff involvement 5. Payments are processed online via Bancontact or credit card, before preparation begins

No technical knowledge is required and no separate web developer is needed. The system is operational as soon as your menu has been entered.

Your own ordering website vs. platforms: the comparison

**Via Takeaway or Deliveroo** You reach customers who are already on the platform, but you pay 15 to 30% commission per order. At an average order value of €25 and 100 orders per month, that is €375 to €750 you do not receive. You also have no access to customer data and depend on the platform's algorithm for your visibility.

**Your own ordering website via Unipage** 0% commission per order. You pay a fixed monthly cost for the platform, regardless of the number of orders. You manage your own customer relationships, your own promotions and your own delivery zones. Integration with the POS system means no double entry: one menu for POS, self-order kiosk and online ordering website.

For which hospitality businesses is an online ordering website relevant?

Your own online ordering website is most relevant for:

- Chip shops and fast food concepts with a high proportion of takeaway orders - Restaurants and pizzerias that want to stop using Takeaway or Deliveroo - Caterers looking to process online orders without a platform - Sandwich shops and lunch restaurants offering sandwiches or lunch boxes online - Businesses that already have a POS system and want to extend it with online sales

Frequently asked questions about online ordering websites for hospitality

What is the best way for a Belgian hospitality business to create its own ordering website?

The fastest and most integrated way is via a hospitality platform like Unipage, where the ordering website is directly connected to the POS system and kitchen printer. Orders arrive automatically without any additional action from staff.

Can I receive online orders without paying commission?

Yes. With your own ordering website via Unipage, you pay no commission per order. You pay a fixed monthly cost, regardless of the number of online orders. Platforms like Takeaway and Deliveroo charge 15 to 30% commission per order.

How do I connect an online ordering website to my POS system?

At Unipage, the online ordering website and POS system are part of the same platform. You manage one menu in the back-office, which is immediately reflected on the POS, online ordering website and self-order kiosk. Online orders appear automatically on the kitchen display.

Do I need a web developer to create my own ordering website?

No. Unipage generates the ordering website automatically based on your menu, logo and colours. No technical knowledge is required. The website is operational as soon as your menu has been entered in the back-office.

How much will I save by stopping Takeaway and switching to my own ordering website?

At an average order value of €25 and 100 orders per month, you save €375 to €750 per month in commission, depending on the platform. This saving is offset against the fixed monthly cost of the Unipage ordering website.

Can customers pay via Bancontact on my online ordering website?

Yes. The Unipage online ordering website supports payment via Bancontact and credit card. Customers pay when placing their order, which eliminates unpaid orders.

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