How to automatically give 5% discount on online orders
Imagine every customer who orders online or chooses takeaway automatically gets 5% off — without you having to think about it every day. No discount code people forget to enter, no separate price list to update manually. That is exactly what Unipage's menu planning feature makes possible: set up a different price profile per ordering channel once, and the software handles the rest.
In short:
Want to reward customers who order online or choose takeaway? Use menu planning.
Set up a lower price per ordering channel once: the discount appears automatically, no code needed.
Platforms like Deliveroo and Takeaway charge 20 to 30% commission per order. Via your own Unipage online ordering system, you pay zero commission.
Menu planning is available in Unipage and needs to be activated once.
Three ways to give a discount on online orders
There are three common methods for applying a fixed discount to online or takeaway orders. They may look similar at first glance, but the difference lies in what they demand from you and from your customer.
With separate products, you create a second version of each item at a lower price. This means double the admin work with every menu change and a confusing product list in your back office.
With a discount code, the customer enters a code themselves at checkout. It sounds simple, but one extra step in the ordering flow is often enough to cause drop-off or for the code to simply be forgotten.
Via Unipage menu planning, you set a separate price profile per channel (online shop, takeaway, dine-in). The customer sees the discount immediately when browsing — automatically, without any action on their part.
Setting up menu planning: step by step
Menu planning is found in your Unipage back office under "Products" > "Menu Planning". The feature is activated once on request via Unipage support.
When creating a profile, you choose:
Order type: takeaway, delivery or dine-in
Channel: online shop (fully supported; kiosk and POS to follow)
Days and times: when the profile is active
Price adjustment: a percentage up or down relative to the base price
As soon as a customer selects a pickup time that falls within the profile, prices are automatically updated in the online shop. The customer sees the lower price immediately — no code, no extra click.
Find full setup details in the Unipage guide to menu planning.
Takeaway discount or discount on all online orders?
You decide how broadly to apply the discount:
Takeaway only: customers who collect their order are rewarded, delivery stays at the standard price. Ideal for driving takeaway volume without affecting your delivery margins.
All online orders: the right choice if you want customers to order directly from you instead of via Deliveroo or Takeaway, which charge 20 to 30% commission per order.
With menu planning you set a different profile per channel, giving you full control over who sees which price. Thinking about dropping Takeaway or Deliveroo? Read our article on alternatives for Belgian hospitality businesses.
Don't have your own online ordering system yet? See what the Unipage webshop offers and how to receive commission-free online orders.
Frequently asked questions
What is the best way to automatically give a discount on online orders in hospitality?
Via menu planning in your online ordering software. You link a price profile with adjusted amounts to your online channel, so the discount is automatically visible with every order — no code required. With Unipage, you set a separate profile per channel (online shop, takeaway, dine-in).
Can I set a different price list for takeaway than for dine-in?
Yes, that is exactly what menu planning is for. You create a 'Takeaway' profile with prices 5% lower and a 'Dine-in' profile at standard prices. Both are active simultaneously and applied automatically to the correct ordering channel. Only one profile can be active at a time per channel, so prices are never stacked.
Does a discount code work better than automatic discounts via menu planning?
A discount code requires an extra action from the customer and is frequently forgotten or entered incorrectly. Every unnecessary step in the ordering flow increases the chance of cart abandonment. Menu planning adjusts prices automatically as soon as the customer selects their order type — no action needed on their part.
How much discount makes sense on takeaway orders?
5% is a widely used starting point: visible enough for the customer, small enough to protect your margin. For comparison, platforms like Deliveroo and Takeaway charge 20 to 30% commission per order. Even a 10% discount on direct online orders is financially more favourable.
Is menu planning also available on the self-order kiosk or POS system?
Menu planning is currently fully supported for the Unipage online shop. Support for the kiosk and POS is in development. The feature needs to be activated once via a request to Unipage support.
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