6 tips to increase the visibility of your webshop

1. Profile your webshop and enhance brand identity

This may well be the most crucial part of your webshop. How do you ensure that your webshop is known to the general public? The identity of your business plays a significant role in brand awareness and recognition. This should also be reflected in your webshop. The greater the brand awareness, the more people will spontaneously search for your webshop.

You can profile yourself by, for example, focusing on your authority. Why should people choose your business over your competitors? Provide good service and highlight it. You can also profile yourself out-of-the-box by using a completely different strategy than your competitors. For this, it is important to first conduct a thorough competitive analysis. This way, you can identify and fill the gaps in the market.

2. Focus on the right keywords 

Targeting the right keywords is very important for every webshop. Before you can specifically target certain keywords, a thorough keyword research is crucial. This involves creating an overview of the search terms that your potential customers are using. These are very relevant for your webshop and should be integrated. We recommend always focusing on converting keywords. These are keywords that actually lead to a final purchase.

3. Add product photos to your webshop

Attractive product photos contribute not only to a visually appealing webshop but also affect its findability. You can easily optimize your product photos by adding an alt-text. This is a piece of text that describes what is shown in an image. In this way, Google can "read" an image, which in turn contributes to a better position in the Google search rankings.

4. Write relevant landing pages 

Once your keyword research is complete and you have a clear overview of the most interesting search terms, it's time to integrate these into clear landing pages. The better these pages answer the search queries of your target audience, the higher your webshop will rank in Google Search.

The layout of a landing page can vary widely. It can be blog posts, a product page, news articles, etc. But what exactly should you keep in mind when writing a landing page? First and foremost, always keep the search intent of the visitor in mind. This means that you should sufficiently incorporate the keyword you are focusing on into the text. Also, make sure the landing page provides a clear and concrete answer. So, don't make it unnecessarily lengthy. Finally, we also recommend coming up with a clear meta-description that invites users to visit your webshop.

5. Look at other webshops 

You don't need to reinvent hot water to increase the visibility of your webshop. Feel free to take a look at your competitors and other webshops to see how they handle this. How do they approach their customers? What does their webshop look like? What landing pages do they have? Answers to these questions will give you a clear picture of where you stand in relation to your competitors and where you can still improve your webshop.

6. Apply link building to your webshop 

Good domain authority is an important factor for ranking high in search engines. Domain authority represents the value of your webshop according to the search engine. The higher it is, the more valuable Google will consider the information on your webshop.

Want more tips? Be sure to read our blog post about it.

You can increase your domain authority by having external links point to your website. This way, Google knows that other websites consider your webshop valuable. It's important to know that you should use websites with a higher domain authority than your own webshop for this purpose. The use of external links is called link building and can be applied to all sorts of different websites.

If you want help with the layout as well as the setup of your webshop, do not hesitate to contact us for a non-binding quote or request a demo below.