Article overview / Online Reservations in the Catering Industry: Benefits and Opportunities

Online Reservations in the Catering Industry: Benefits and Opportunities

Competitive Advantage

Catering businesses that offer online reservations often have a competitive advantage. Potential guests prefer locations where they can easily and quickly make reservations, which can lead to a larger customer flow and a more positive reputation in the industry.

Improved Customer Service

One of the main benefits of online reservations is the improved customer service it provides. It allows guests to book a table at any time, avoiding disappointments upon arrival at a full restaurant. This contributes to improved overall customer service and satisfaction, as customers can better plan their experience and know in advance that they have a table.

More Efficient Table Management

Additionally, online reservations help catering businesses manage their tables more efficiently. With Unipage's reservation module, you can update the availability of tables in real-time, synchronize reservations, and ensure there are no overbookings. This reduces confusion and stress for both staff and customers, improving the overall efficiency of the service.

Better Marketing and Customer Data

Another valuable aspect of online reservations is the collection of customer data. Unipage's reservation module gathers information such as contact details and preferences of customers. This allows catering businesses to conduct targeted marketing campaigns and create personalized offers to increase customer loyalty and stimulate repeat visits.

Improved Planning and Yield

Moreover, as a catering business owner, online reservations can help you improve your planning and operational efficiency. By analyzing reservations and identifying trends, you can focus on busy times, events, and seasonal trends to maximize yield.

Reduced No-Shows

Another major issue that the catering industry faces are no-shows, where guests make a reservation but do not show up. Online reservations can address this problem by reminding customers of their bookings via email or SMS. Furthermore, some systems may require prepayments, which can further reduce the no-show rate.

Special Offers

In addition to reducing no-shows, online reservations also offer opportunities for upselling and cross-selling. For example, restaurants can suggest special dishes, drinks, or desserts during the reservation process, increasing the average order value per guest and boosting your revenue.


In summary, online reservations are a game changer for the catering industry. It offers benefits such as improved customer service, more efficient table management, lower no-show rates, marketing opportunities, and more revenue opportunities.

Our new reservation module naturally integrates seamlessly with other products from Unipage, such as our webshops and the Unipos PRO cash register system. Want to learn more? Do not hesitate to contact one of our experts.


Vraag nu vrijblijvend een demo aan