---
title: "Smart marketing tips"
description: "More visibility, more orders and customers who come back: here's how to use flyers, discounts, loyalty, reviews and popups smartly."
url: "https://unipage.be/en/support/webshop/marketing-and-customers/smart-marketing-tips"
---

# Smart marketing tips

More visibility, more orders and customers who come back: that's what it's all about. With Unipage, you don't just sell online. You also have the tools to actively promote your business. A few simple actions can quickly make a big difference.

## Use flyers that really work

Under Settings (Instellingen), Flyer, you create a flyer in your own style in just a few clicks, with a QR code that leads straight to your webshop. You don't just hand people information, you send them directly to the place where they can order. You can read how to do this in [Promote your webshop](https://unipage.be/en/support/webshop/marketing-and-customers/promote-your-webshop).

Use your flyers smartly:

- hand them out with pickup orders
- leave them at the POS
- distribute them around your business
- team up with local traders or events

This way you extend your reach in a simple and affordable way.

## Give new customers a nudge with a discount code

A flyer becomes even more powerful when you link a temporary discount code to it. You lower the threshold for new customers and increase the chance that they actually order. Think of:

- 10% off a first online order
- a free drink or extra
- a temporary promo that rewards quick decisions

With a [coupon](https://unipage.be/en/support/get-started-now/coupons), you create a discount code that you can print on your flyer. Would you rather have a discount that is applied automatically, without a code? Then use [offers](https://unipage.be/en/support/webshop/marketing-and-customers/offers), for example 2 + 1 free or a combo discount. You set up a welcome e-mail with a discount for new customers via [newsletters and automations](https://unipage.be/en/support/webshop/marketing-and-customers/newsletters-and-automations).

## Reward customers and bring them back

Attracting new customers is important, but real growth comes from customers who keep coming back. With [loyalty](https://unipage.be/en/support/webshop/marketing-and-customers/loyalty), customers automatically collect points with every order and see their balance grow until the reward is unlocked. This way you build stronger customer loyalty and more repeat revenue, step by step.

## Make your menu visible in your business with a QR code

Many opportunities are right there in your own business. A sticker or card with a QR code on the table, at the POS or in your menu lets customers get to know what you offer quickly and with no barrier. This makes it easier for them to order, they can look at your offer in peace, and they'll order again sooner.

You can also copy the QR code from your flyer separately and work it into your own design. Do you use Unipos PLUS and want guests to order and pay at the table? Then take a look at [table QR codes](https://unipage.be/en/support/unipos-plus/working-with-tables/table-qr-codes).

## Use feedback as an engine for growth

Your webshop is not just a sales channel, but also a way to collect valuable feedback. Turn on Allow reviews (Recensies toelaten) under Settings, Website: an hour after the pickup or delivery time, your customer gets an e-mail asking what they thought of their order, and the webshop itself also shows a prompt to leave a review. You read and reply to the responses in the management page under Reviews, where you can also set a Google review link so that customers who give 4 stars or more are sent straight to your Google page.

Want even more impact? Make it interactive:

- ask customers to leave a fun comment
- organise a small competition
- share original entries on social media

This creates extra engagement and extra visibility.

## Promote campaigns and partnerships with a popup

With a [popup](https://unipage.be/en/support/webshop/marketing-and-customers/popups) on your webshop, you immediately draw attention to what matters at that moment: a temporary promotion, a new product, a seasonal campaign or a local partnership. Do you work with an event or organisation nearby? Make that visible on your webshop. This way you strengthen each other's reach without a big marketing budget.

## Tap into what's happening in your neighbourhood

Local events are ideal moments to put your business in the spotlight. With flyers, campaigns or discount codes, you can easily make the most of the extra foot traffic and increase your chance of reaching new customers. Whoever is visible at the right moment is more likely to stick around.

> **Tip:** Combine them: a flyer with a QR code and a temporary coupon code, a popup on the webshop announcing the same campaign, and loyalty to bring back everyone who has ordered once.

---
*This is a markdown version of [https://unipage.be/en/support/webshop/marketing-and-customers/smart-marketing-tips](https://unipage.be/en/support/webshop/marketing-and-customers/smart-marketing-tips) for AI/LLM use. Every page on https://unipage.be is available as markdown by appending `.md` to the URL; see also [https://unipage.be/llms.txt](https://unipage.be/llms.txt).*