Article overview / How to Rank better on Google
18/05/2023

How to Rank better on Google

Thanks to Unipage, everything a retail-order website needs is available on a single, clear, and user-friendly webpage! Your online store is optimized for Google and other search engines, making it easy for your customers to find your offerings.

Curious about how you can improve your Google ranking and put your business on the map? Unipage provides some tips:

Create a Google My Business account:

This is a free tool from Google that allows you to manage business details such as location, opening hours, and photos. Make sure to fill in all relevant information and update it regularly. It's a free and accessible way to increase visibility for your business as the page consistently appears at the top. Customers can easily leave reviews here.

Obtain Good Reviews:

Ask satisfied customers to leave a review on Google. Positive reviews contribute to your online reputation and can help improve your ranking. Additionally, many new customers check the ratings of your sandwich bar, snack bar, or restaurant before placing an order or reservation.

Use Relevant Keywords:

Incorporate keywords relevant to your business in the titles and descriptions of your Google My Business profile and on your website. Put yourself in the shoes of the searcher and potential customer. An additional tip: ask your friends or guests which keywords they use to find your business or similar businesses on Google.

Have a Good Website:

Ensure that your website loads quickly and is user-friendly. The faster your website, the higher you'll rank on Google. Search engines favor regularly updated websites. Update your website with new menus, promotions, closing days, and more.

Pay Attention to the Mobile Version of Your Website:

You may have noticed that most people use their smartphones to find dining options. Ensure that your website is user-friendly with a dedicated mobile version. Google also prioritizes "mobile-friendly" websites.

You can test it here.

Use Social Media

Not only Google, but your social media channels are also important for visibility. Provide attractive and relevant content. People can follow you, share posts, and leave reviews, strengthening your image, increasing customer interaction, and driving traffic to your website or online store. This can lead to more reservations or orders.

Social media platforms also offer opportunities for targeted advertising based on location or interests. This can help raise awareness of your restaurant among potential customers. Starting to advertise on platforms like Facebook and Instagram is possible with a relatively small budget.

Optimizing your online presence takes time, and consistency is key. By consistently working on your online visibility, you can ultimately rank better on Google and attract more customers.

Start your professional Unipage webshop today. Receive online payments easily, increase revenue, and use your own product catalog to add photos. A product with appealing photos sells up to 19% more than a product without photos.

Ready to launch your Unipage webshop in just three minutes?

 

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