--- title: "Display upsells and bestsellers effectively on your online shop, kiosk and digital screens" description: "Upsells and bestsellers work best when you display them in the places where customers actually make their choices. Think of your online shop, kiosk and in-store digital screens. With Unipage, you can bring these channels together into a single, coherent system, ensuring your product range is clearly and consistently visible everywhere." url: "https://unipage.be/en/blog/upsells-bestsellers-webshop-kiosk-digital-screens-hospitality" date: "2026-03-16" --- # Display upsells and bestsellers effectively on your online shop, kiosk and digital screens Do you want to get more out of your hospitality offering? Then it’s a good idea to highlight your bestsellers and upsells in the places where customers actually make their decisions: on your [online shop](https://unipage.be/en/kassa), at your [kiosk](https://unipage.be/en/kiosk) and on your [digital screens](https://unipage.be/en/digitalsignage). This helps customers choose more quickly and increases the chance that they’ll add something extra to their order. ### Why showcasing bestsellers works Customers want to see **what’s popular at a glance**. When you clearly highlight bestsellers, **you reduce choice overload**and make**ordering easier**. This works online, at the checkout kiosk and in the shop itself. A bestseller provides reassurance: “others often choose this, so it must be a good choice.” ### Why upsells work when timed right An upsell works particularly well when it feels logical. Think of **a sauce**with chips, a **dessert** or **an extra topping**with a bowl. By displaying these suggestions during the ordering process, you naturally increase the average order value. ### The benefit of a single approach across all your channels Many hospitality businesses present their offerings differently across each channel. This means you’re missing out on opportunities. When your bestsellers and upsells appear **consistently across all you channels**, it creates greater recognition. Customers can see more quickly what’s important. ### What makes Unipage stand out in this regard Unipage brings together POS, kiosks, online ordering and digital menu screens in a single system. This allows your offerings to be seamlessly integrated across multiple locations. This integration ensures a smoother ordering process, shorter queues and greater clarity in your business. [Digital price lists](https://unipage.be/en/digitalsignage)and screens can also synchronise automatically with [your POS system](https://unipage.be/en/kassa), [kiosk](https://unipage.be/en/kiosk)or [online shop](https://unipage.be/en/webshop), ensuring that products and prices remain up to date. ### Practical examples for the hospitality industry - For a chip shop, you can display the most popular snacks on the kiosk first, followed by suggestions for an extra sauce or drink. - For a sandwich shop, you can feature the best-selling lunch sets at the top of the online shop. - For a coffee bar, digital screens can highlight seasonal drinks and popular add-ons. - For a pizzeria, you can cleverly highlight extra toppings, garlic bread or dessert during the ordering process. ### What you should look out for **Keep it simple.** Don’t show too much at once. Highlight your top-selling products first. Ensure that upsells logically complement what a customer has already chosen. And make sure the same **commercial logic** is applied across your online shop, kiosk and screens. This creates clarity and boosts your commercial impact. ### In summary Anyone in the hospitality industry looking **to get more out of online ordering, self-ordering and digital menus**would do well to smartly highlight bestsellers and upsells. With Unipage, you can build that flow across all your sales channels, within a single integrated system for your business. ### What is the difference between an upsell and a bestseller in hospitality? A bestseller is a product that many customers choose spontaneously. An upsell is a suggestion made during the ordering process to encourage the customer to add something extra, such as a sauce, a dessert or a larger size. Both techniques increase the average order value, but they are applied in different ways. ### On which channels can I display upsells and bestsellers with Unipage? With Unipage, you can display upsells and bestsellers on your online shop for remote orders, on your self-ordering kiosk in the venue, and on your digital menu screens. Since all channels are connected to the same system, your products and prices stay up to date automatically everywhere. ### Does showing upsells really increase the average order value? Yes, as long as you do it smartly. Upsells work best when they feel like a logical addition to what the customer is already ordering and appear at the right moment. Think of an extra topping on a pizza or a drink with a lunch deal. Hospitality businesses that use upsells in a targeted way typically see an increase of 10 to 20% in their average order value. ### How do I set up bestsellers on my kiosk or online shop? You do this from within the Unipage platform. You can mark products as bestsellers or set a specific order so that your top sellers appear first. This setting then applies automatically to all connected channels: online shop, kiosk and digital screens. No need to configure anything twice. ### Is Unipage suitable for small hospitality businesses or only for large chains? Unipage is designed for hospitality businesses of all sizes. Whether you run a single chip shop or multiple locations, the system scales with you. Smaller businesses benefit from the simple setup and centralised management, while larger operators can make use of multi-location features and advanced reporting. --- *Dit is een markdown-versie van [https://unipage.be/en/blog/upsells-bestsellers-webshop-kiosk-digital-screens-hospitality](https://unipage.be/en/blog/upsells-bestsellers-webshop-kiosk-digital-screens-hospitality) voor AI/LLM-gebruik. Elke pagina op https://unipage.be is beschikbaar als markdown door `.md` aan de URL toe te voegen; zie ook [https://unipage.be/llms.txt](https://unipage.be/llms.txt).*